Charles Zuber opens first pop-up store
CHARLES ZUBER OPENS FIRST POP-UP STORE IN SWITZERLAND – AT PRIME LOCATION IN GENEVA.
This summer, Charles Zuber takes Swiss elegance to the next level at the famed Beau-Rivage luxury hotel.
After the Abu Dhabi boutique opening in Yas Mall last May 2023, it is Geneva’s turn to welcome the Swiss luxury watchmaking & jewelry brand, Charles Zuber!
This retail format enables Charles Zuber to gauge uptake in the home market and tap into the seasonal enthusiasm of the 5-star hotel’s discerning clientele. The Charles Zuber boutique also showcases a curated selection of jewelry pieces from the new Mini Pomander collection, specifically tailored to summer desires. Adorned by the brightness of Turquoise, the warmth of Malachite, the shine of Moonstone and the shade of Onyx.
The Beau-Rivage Hotel Geneva, known for its commitment to superlative service in exquisite surroundings, serves as the perfect setting for the Charles Zuber pop-up store. Guests and visitors will have the opportunity to indulge in the world of Swiss luxury, with an added touch of sophistication and style from the sparkle of Charles Zuber’s creations.
“We are thrilled to launch our first pop-up store at the Beau-Rivage Hotel Geneva and establish a temporary retail presence in Switzerland. Our intent is to leverage the allure of exclusivity and seasonal demand through an immersive experience. By capitalizing on the limited-time nature of this exclusive retail space, we create a buzz, foster customer engagement, and can test a new market and concept. We invite everyone to join us in this unique experience and discover the elegance that defines our brand,” said Vincent Perego, Associate Director and Co-founder.
About the new ‘mini pomander’ collection
Charles Zuber will be present at the Beau-Rivage in Geneva starting July 3rd until August 25th. The pop-up shop will offer pieces of jewelry never before revealed in Switzerland which hint at the infinite spectrum of variations offered by the Pomander collection: rings, necklaces, earrings, studs, and studded cuffs. Set in an elegant and inviting space, the shop provides the perfect backdrop for visitors to immerse themselves in the realm of Pomander.
The Pomander collection takes the ancient aesthetic codes of the pomander and reinterprets them with a resolutely contemporary visual and textural language. Pomander fuses the mastery of jewelry techniques with evocative stones, culminating in beautiful and unique designs. The name Pomander came naturally – it encapsulates everything this object inspires. With its iconic tapered tip, delicately held by a protective mesh of threads so fine they seem to disappear, Pomander brings together the rarest materials, shimmering with an ethereal quality and setting the light free to play off its precious and fine-precious stones.
About the Charles Zuber Brand
Charles Zuber is a brand distinguished by exceptional designs and beauty in simplicity. Initially known for his expertise in setting precious and semi-precious stones, Charles Zuber, the legendary Swiss jewellery designer, celebrated through the brand that bears his name, was an artisan of the most prestigious brands of Haute Joaillerie and Haute Horlogerie, endowed with an aesthetic sensibility, an in-depth knowledge of materials and precious stones, and an exceptional know-how stemming from the Métiers d’Art of jewellery and watchmaking creation. Charles Zuber is a Swiss brand based in Geneva, imbued with the spirit of the Founder, carried by three passionate investors who have combined their respective talents to revive the legacy of the late great master jeweller. With each creation, Charles Zuber’s teams put all their knowledge and virtuosity at the service of an exceptional final result, meeting the demands of connoisseurs and lovers of rare refinements. Each creation combines several skills to give birth to a dazzling work combining technical prowess, ancestral mastery and contemporary inspiration. Originally, Haute Joaillerie was the pillar that built the reputation of Charles Zuber the master jeweller. Today, Charles Zuber gives life to the unpredictable by escaping the norms of traditional luxury in a neo-Swiss approach that exudes exuberance.
